Bosch
PRO360 — B2B Hardware & Software Ecosystem
Led UX for a role-based mobile experience connecting professional power tools to software, balancing field constraints with strategic digital goals.
Key points
Role
Senior UX Designer
Year
2022 – 2023
- Shipped Bluetooth configuration and diagnostics used by 4 distinct user roles in production
- Validated a role-based UX model supporting both field workers and back-office users
- Improved acceptance of digital tooling among managers and dealers, despite initial field skepticism
Context
Bosch Power Tools expanded its professional hardware offering with digital services through a mobile application connected to Bluetooth‑enabled tools.
Problem
Advanced digital features risked low adoption among field workers due to harsh work environments, while managers and dealers required richer data and remote capabilities.
What I Did
- Led user research with 4 distinct user groups: construction workers, hobbyists, inventory managers, and dealers
- Mapped role‑specific needs and constraints across field and back‑office contexts
- Designed simplified, glove‑friendly flows for on‑site users and advanced tooling for managers
- Iterated designs through prototyping and validation to balance usability and business goals
Key Decisions & Tradeoffs
Separated critical field interactions from advanced management features to avoid overloading on‑site users while still delivering strategic value.
Impact & Results
- Delivered Bluetooth pairing, configuration, and diagnostics flows integrated into production
- Improved acceptance of digital features among non‑field stakeholders
- Validated a role‑based UX strategy supporting both adoption and long‑term platform goals