German Automotive NDA
In-car interaction — Multi-Brand Automotive Platform
Designed and scaled a unified in-car UX across three premium brands on a shared OS, aligning siloed teams and enabling long-term platform reuse. Led a team of eight designers, fostering psychological safety, collaboration, and personal growth.
Key points
Role
Lead Product Designer
Year
2023 – 2026
Problem
Large automotive manufacturer operating three premium car brands on a shared operating system had inconsistent UX patterns. Product development was slow, increasing coordination costs, and limiting the ability to scale future vehicle generations.
Solution
Enterprise UX requires navigating organizational silos to create coherent, end-to-end user journeys. Instead of fighting silos, I worked through them—bringing everyone onto the same page. This included delivering consistent UX across 3 car brands; following safety regulations across various world markets; leading alignment workshops with design, product, and engineering.
Reduced concept delivery from 16 to 6 months.
Scaled a unified UX framework across 3 car brands.
Transformed siloed teams into collaborative workflows.
What I Delivered on Product Level
- Owned interaction design for 3 core system domains of the central display
- Defined shared UX principles, interaction models, and component behaviors across brands
- Collaborated with global teams (EU + Asia) to incorporate emerging in‑car UX standards
1. Dashboard
- developed multi-finger gesture interactions
- optimised customization mode
- established consistent widget framework
2. Main menu
- used smartphone interaction patterns to mimic customization flow
- defined consistent menu structure across world markets
3. Keyboard
- created an integrated interaction concept for multiple system domains
- delivered vast component library for search results