Novonordisk
HaemActive — Healthcare Mobile Application
Designed an end-to-end healthcare mobile app that increased confidence and engagement in physiotherapy for hemophilia patients worldwide.
Key points
Role
Senior UX Designer
Year
2018 – 2019
Problem
Patients lacked confidence in choosing appropriate exercises, leading to reduced physical activity and increased injury risk.
Solution
Partnered with clinicians to ensure medical accuracy and patient safety and defined a clear information architecture prioritizing exercise guidance and video content.
1K+ downloads by hemophilia patients and clinicians across multiple regions.
Enabled regular physiotherapy routines for patients previously hesitant to exercise.
Used as a daily support tool by patients, caregivers, and clinicians.
