German Media Company (NDA)
Integrated, user-centered television planning system
Led the design of fragmented planning systems into one unified, user-centered platform. Simplified complex workflows to improve collaboration, transparency, and decision-making across teams.
Key points
Role
Design Lead
Year
2022 – 2022
Problem
The client was facing significant challenges in program planning and advertising due to outdated and inconsistent systems and processes. Each system had different owners, technologies, and limited integrations. The complexity of operations and the large number of channels necessitated an upgrade to the program planning system.
Solution
Mapped the current state, stakeholders, roles, tools, and workflows and aligned with organizational strategy at various levels. Furthermore focused on building and reviewing designs for development and emphasized continuous testing and user alignment.
Each of the 200 individual users’ needs were taken into account.
The media network covers multiple streams, all managed by the system.
Based on Nathan Curtis‘s „Naming Tokens in Design Systems.“
The tool aimed to merge separated workflows into a cohesive user experience, promoting collaboration and flexible organizational layouts. Key features included:
Calendar View →
A versatile, role-agnostic starting point familiar to users, with drag-and-drop, multitasking, and accessibility optimizations.
Enterprise Suite Features
Version control, planning pools, and activity stream to improve transparency, communication, and processing time.
Timeline View →
Enhanced readability and comparison for advertising slot planning, with a horizontal time-axis layout.
Customizations
Case-sensitive options tailored to the specific requirements of different roles and stakeholders.
