HaemActive

Role
Crossplattform UI, User testing, Illustrations

Client
Karlmax Berlin / Hoch3 GmbH

Date
2018-2019

Description

Haemophilia patients need a certain level of fitness to prevent injuries. But many patients and relatives are unsure which exercises are suitable and shy away from the physical challenge.

Users & Audience
Patients of different ages and clinical pictures, parents and relatives, as well as professionals such as physiotherapists and doctors.

Challenge
Make NovoNordiskā€˜s commitment to haemophilia patients visible and promote comprehensive care. Giving patients security in their physiotherapy exercises and motivating them to train regularly. Give physical therapists a tool to take care of their patients and provide relief. Support doctors in providing optimal all-round care for patients.

Solution
Living Safely With Haemophilia: Relieve Anxiety. Motivate. Mobilize. Patients perform suitable exercises safely and regularly using videos and instructions in order to stay healthy and develop an individual fitness routine.

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